HTML5 Banner Quality Assurance Checklist

Quality assurance is the final production stage that protects a campaign from broken assets, rejected ZIP files, incorrect links, inconsistent copy, and avoidable trafficking delays.

Visual QA

• Logo, product, headline, offer, CTA, and legal copy match the approved design.
• Nothing is cropped unexpectedly or positioned outside the ad boundary.
• Text remains readable at actual size.
• Image quality is appropriate without unnecessary weight.
• Final frame communicates the brand and action clearly.
• All sizes feel like one campaign.

Animation QA

• Sequence follows the approved storyboard.
• Animation begins and ends cleanly.
• Timing gives users enough time to read.
• Loops and replay behavior match the brief.
• No rapid flashing or distracting movement.
• Reduced or simplified animation in small sizes still communicates the message.

Technical QA

• HTML entry file opens without console errors.
• Dimensions and size metadata are correct.
• All assets use valid relative paths.
• No development, source, or hidden system files remain in the ZIP.
• Package and loaded weights meet specification.
• Fonts render correctly.
• Video or audio controls meet platform rules when used.

Click and exit QA

• The expected clickable area responds.
• clickTag or exit implementation matches the platform.
• Every exit opens the intended destination or placeholder.
• Target behavior is correct.
• Click actions do not trigger during unrelated interaction.

Platform QA

• The exact delivery ZIP passes the relevant validator.
• The correct Google Web Designer environment is used when applicable.
• Publisher-specific rules are checked.
• Backup image and naming requirements are complete.
• A preview or test upload is reviewed where possible.

Delivery QA

• Every size and version in the scope is present.
• File names are consistent.
• Source files, backup images, and preview link are included if purchased.
• Version notes identify any exceptions.
• The final delivery contains no obsolete files.